PLEASANT VALLEY POTATO 15 years ago, The Baker Group was asked to design the Pleasant Valley Potato logo. Pleasant Valley Potato is a grower/shipper of russet potatoes located in Aberdeen, Idaho. The group of farmers who own Pleasant Valley wanted the logo to have a retro look since many of their families had been farming for generations. Deliverables included: logo, packaging, advertising, and trade show materials.

LOGO

ILLUSTRATION FOR TRADE SHOW BOOTH MURAL

TRADE PUBLICATION AD

SECONDARY BRAND "THE FINEST" SHIPPER BOX

MAIN SHIPPER BOX ON KRAFT

"THE FINEST" SHIPPER BOX DETAIL: SIDE

"THE FINEST" SHIPPER BOX DETAIL: TOP

"THE FINEST" SHIPPER BOX DETAIL: END